Many are wary of using such fonts since there’s no guarantee that the content will appear as intended. Since it’s not system-based, the fonts need to be supported by a person’s web browser and email service provider. Web fonts are not installed on the system but instead loaded from a web server. The email content will appear the same to all your subscribers and on all email providers used. While critics may label them as boring, these fonts have been designed to be reliable. These fonts are like the bad habits that never leave your sight no matter how hard you try. The latter is referred to as web (or email) safe fonts as they appear the way intended and perform well on all email service providers.

System Fontsįonts that are installed in one’s computer are referred to as system fonts. Where a font is hosted directly impacts how it appears to the final reader. Some fonts are installed on the system, while others are hosted through a web server. But what are font categories for emails? Emails are viewed on display screens, be it laptops or mobile devices. Now we know the four families that fonts belong to. These font families are like parents, while the different fonts, like Arial and Times New Roman, can be considered their children. All fonts are categorized into four font families based on similar designs. There are more than 200,000 fonts currently available and more on the way. You’d never see Vogue sending emails with copy written in a font inspired from Graffiti.

If the email you’re sending is raising funds for an earthquake aftermath, choosing Comic Sans MS will give the impression that you’re not a credible entity.īrands maintain their values and persona through the fonts they use. Just like colors, fonts have personality characteristics. 70% of readers will delete an email within 3 seconds if not properly displayed or formatted.įonts are important since they affect the overall mood of an email.

The fonts you choose either make or break your email campaign’s success. If it were written in an easy-to-read font, you’d know instantly that the text is actually the lyrics to the well-famed Backstreet Boys song, ‘I Want It That Way.’ If you’re anything like us, you had a tough time reading the passage.

Mac fonts list for windows